Tag Archives: Web Video
Video

The Amazing Race: James and Krystel Weening from Barrie

26 Feb

Our friends James and Krystel are applying for the season premiere of Amazing Race Canada. They asked me to create this 3 minute audition video for them.

As I’m getting more and more into the video scene, I’ve realized the importance of collaboration. I’ve got a good handle on composition, lighting, and telling a visual story. But when it comes to cutting down a final video, there can be a lot to sift through. Taking 45 minutes of footage and cutting it down to 3 minutes can feel overwhelming. My wife, Lydia has been a great help in keeping the ball rolling in our interviews and promo videos – as I focus on the technical camera work. It turns out she’s also a natural at editing. We both had our hands in the final edit for this, and I think it’s stronger for it. On top of working with her, my brother was only a phone call away offering assistance in getting the best audio set up.

Projects can only be strengthened through working with a solid team, and receiving wisdom and feedback from friends, family and mentors. And I’m incredibly thankful for those who are there for me!

Web Videos: Connecting with YOUR Audience

5 Sep

Every Business and Organization can benefit from using video to connect with their audience

If you have an online space dedicated to sharing information about a product or service, a web video could be a great next step. Video is a straightforward way to deliver information to your visitors in a digestible manner. We’ve just launched our most recent video production, and I thought it would be a chance to share some of my thoughts on what makes a successful short video on the web. This content will be specifically aimed at small businesses, organizations and entrepreneurs.

This video was created for Conscious Water – a young company stoked on the importance of pure drinking water – and they’re doing something about it. Seriously, check out their website.

“The Four E’s”

It’s not entirely formulaic – but I’ve found “The Four E’s” to be a good guideline.

Engage

To be successful, your video must engage the viewer. This is done through a series of small things that make up the final “Big Picture”

 The Communicator – The person in front of the camera. This person must be concise, passionate, and confident. Not every communicator talks. Some perform in sports, music, acting – but they all communicate.
Give it to me in HD. The nicer it is to look at, the better. Choice of location, angle, lighting, camera, lenses and accessories will all add to this.
The Audio. It’s a well known cliche in film making that audio is 50% of the video. Viewers will put up with poor visual quality far before we put up with poor audio. Suitable music will almost always add to the production value.
Content is King. (Read on!)

Educate

If you’re creating a video for your business or organization, chances are your goal is to share with and educate both your potential and existing customers. This may be direct education through show and tell, or it may be visual communication that highlights specific elements of your products and services. If you can provide an educational element in which your viewer becomes better informed through your video, you’ll begin to be seen as a valuable resource by your audience.

Entertain

Any opportunity to make your content entertaining through visual effects, catchy music, and humour will help keep your viewer engaged with the video. Make sure it jives with the content, and it will increase the likelihood of viewers remembering and sharing the video.

Enable

The goal in any commercial video is to have viewers act on what they’ve seen. Whether it’s to spend more time on your website, to share the video through their social networks, or to sign up for what you’re selling. A good web video will enable your customers to make the next step, being better informed and feeling more confident about their decision.

What do you think?

Those are just a few E’s from what I’ve learned. What do YOU think makes for an effective web video? Join the conversation in the comments!

Cole Bennett is an Illustrative Photographer and Film Maker living in Orillia Ontario.

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